Boasting an area of more than 240 square metres, the largest Bugatti showroom in the world has opened its doors in the centre of Dubai. 

The French super sports car manufacturer’s facility on Sheikh Zayed Road is the 15th location in the brand’s global dealership network and its scale underlines the importance of the Arabian peninsula as a key sales market, having already accounted for 26 percent of orders received for the Chiron.

Bugatti’s long-standing sales and service partner in the UAE is Al Habtoor Motors. With 30 orders received for the Chiron, Bugatti UAE is the brand’s most successful dealership.

For the inauguration of the new luxury address on the Arabian Gulf, a Bugatti Chiron travelled to Dubai before beginning its tour of the region.

“A location of this significance and appeal for our brand has earned a superlative showroom,” said Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, and Customer Service, on the occasion of the official inauguration of the new showroom. “We would like to thank Al Habtoor Motors for this convincing testimony to our brand,” Brungs continued. “The success of Al Habtoor Motors is based on the considerable passion and professionalism with which our partner represents Bugatti in the United Arab Emirates.”

The new dealership features a huge (almost 4 metres high) Bugatti horseshoe. Inside the building visitors are welcomed into a specially designed lounge area equipped with furniture from the Bugatti Home Collection – where customers can configure their Chiron in a private atmosphere. Exhibits and animations on large screens depict the technical details and design of the Chiron, while a heritage section explains more about the Bugatti brand values.

Al Habtoor Motors has been the official dealer partner of Bugatti for the United Arab Emirates since 2006 and a Service Partner of Excellence since 2013. The UAE boasts the largest Veyron fleet in the world, with around 55 vehicles.