Caterham has launched its first personalisation programme – Caterham Signature – with a special Harrods edition Seven, available exclusively from the world-famous department store.
The Harrods special edition car includes a host of special features which demonstrate the breadth of personalisation options available, including paint colours and designs, dashboard and interior styling, embroidery and even the colour of the chassis.
Retailing at £59,999, the Harrods special edition – based on a 420S – is painted in Harrods green, with a custom white stripe and gold pinstripe while, beneath the bodywork, the chassis has been powder-coated in gold.
Inside the cockpit, the butterscotch leather upholstery also reflects Harrods’ colour scheme, while the store name is embroidered on the seat backs and the Harrods ‘H’ adorns the gear knob.
The car’s styling was created in conjunction with the Harrods design team and shoppers can order one in store along with their fashion and luxury items.
Caterham’s Chief Commercial Officer, David Ridley, said: “The Caterham Seven has always been one of the easiest cars on the road to personalise, because every car is hand-built and bespoke for each customer. But now we’ve formalised the personalisation options available to our customers into the Caterham Signature programme, which will outline the almost infinite combinations of options you can select. You can even have your name stitched into the seat. “
Guy Cheston, Media Director of Harrods, said: “Caterham is one of Great Britain’s most famous and instantly recognisable motoring brands and it has been a pleasure to partner with the team there to create this Harrods special edition of the legendary Seven. We wanted to make our Harrods car a real object of desire, so our Harrods touches are subtle and understated and, at the same time, reflect genuine quality.”
The special edition Harrods Seven is on display in the Knightsbridge store throughout October for Harrods Man month, starting from Friday October 7, while the Caterham Signature programme is available now to all new customers.