Nissan has has launched the all-new Micra with a global advertising campaign called ‘Meet the Accomplice’.
The campaign is being launched simultaneously across Europe and over all communication channels - from TV, radio, print media, social media, retail, digital to billboards. The short film focuses on the story of a young couple on the run. Their accomplice – the hero of the story – is the new Nissan Micra.
The campaign's soundtrack features a special new remix of the iconic song Bonnie & Clyde, performed by French singer/songwriter Serge Gainsbourg and actress Brigitte Bardot.
Jean Pierre Diernaz, Vice President Marketing, Nissan Europe, commented: “With its expressive design, uplifting interior, confident drive and advanced technologies, the all-new Nissan Micra is the perfect partner for consumers. ‘Meet the Accomplice’ is a campaign which emphasises this point – and reveals the new Micra’s personality – in a truly engaging and humanistic way. It’s also a new tone of voice for Nissan based on strong consumer insight.”
The all-new Nissan Micra is described as 'revolutionary' compared with the model it has replaced. It is longer, wider and lower than ever before, and has been repositioned at the heart of the competitive European B-hatchback segment.
The campaign's launch coincides with the arrival of the Micra at Nissan retail sites across Europe.