London Fashion Week sees Rolls-Royce joining forces with fashion house ROKSANDA to provide luxury transport to the brand’s famous faces and guests.
Stylist Tina Leung and fashion consultant Yasmin Sewell were chauffeured in style around the capital thanks to ROKSANDA and Rolls-Royce Motor Cars London, which provided three vehicles throughout the exhibition. Also in transit was ROKSANDA founder and London fashion icon Roksanda Ilincic, who first launched the brand that carries her name more than a decade ago.
ROKSANDA, which launched at London Fashion Week back in 2005, opened its first shop in Mayfair in 2014 and has since grown to be one of the biggest names in luxury fashion.
Rolls-Royce’s venture with ROKSANDA also saw many Londoners get their first glimpse of the all-new Ghost Black Badge, which was being deployed as one of three chauffeur cars, all featuring ROKSANDA exterior branding.
The Ghost Black Badge model is described by Rolls-Royce as a ‘darker, more assertive and focused take on the brand that fits in perfectly in the, at times, edgy city of London’.
Claus Andersen, Brand Director of Rolls-Royce Motor Cars London, said: “Being part of London Fashion Week 2016 was an excellent experience. Tina, Yasmin and Roksanda were transported around London in the kind of luxury that only a Rolls-Royce can provide. Our Ghost Black Badge certainly got plenty of attention on its travels, too. It takes a completely different approach to its forebears, which made it perfect in this modern and stylish city.”
London Fashion Week returns to the capital from 17-21 February 2017.